Powerful Capabilities
Complete Control Through Voice
Your voice becomes the universal interface for modern life
Universal Task Completion
Order groceries, book transportation, schedule appointments, refill prescriptions—control any app or service through natural conversation.
Zero Learning Curve
Speak naturally like you're talking to a friend. No interfaces to navigate, no buttons to press, no complex menus to master.
Proactive Health Partner
Tracks medications, detects voice changes indicating health issues, books doctor appointments, and alerts family before problems escalate.
True Memory & Context
Remembers your preferences, relationships, routines, and goals. Every interaction builds on the last—just like a real assistant should.
Accessibility First
For people with limited vision, arthritis, cognitive challenges, or who simply prefer voice—technology should work for everyone.
Always Available
Need help at 2am? Want to order lunch? Just speak. Your voice assistant never sleeps and never judges.
Impact & Results
Technology designed for seniors
and anyone who needs accessibility
No complicated interfaces. No small buttons. No confusing menus. Just your voice—the most natural way to interact with technology.
seniors and people with disabilities who struggle with smartphones and tablets
daily tasks completed without touching a screen—just by speaking naturally
of seniors say voice is easier than learning new apps or complicated menus
because technology should adapt to you,
not the other way around
Built for Everyone Who Deserves Digital Independence
For Individuals
For Families
For Care Facilities
Why Vitara?
Other solutions fall short. We deliver complete digital independence.
| ElliQ | inTouch.family | Blue (YC) | Vitara | |
|---|---|---|---|---|
| Hardware Required | $1,500 robot | None | USB-C dock | ✅ None |
| Can Control Apps | No | No | iPhone only | ✅ Any platform |
| Task Completion | Reminders only | Conversation only | Limited | ✅ Full integration |
| Voice Quality | Good | Robotic | Good | ✅ Natural (11Labs) |
| Health Integration | Basic | None | None | ✅ EHR/FHIR |
| Target Audience | Seniors only | Seniors only | iPhone users | ✅ Everyone |
| Cost | $1,500 + monthly | ~$50/mo | TBD | ✅ $49-129/mo |
Real Connection, Real Care
Why We're Building This
Built at Duke University, Durham NC
Two Duke students. Two different stories. One shared realization.
Cihan watched his grandmother struggle with an iPad—fumbling with icons, getting lost in menus, eventually giving up in frustration. She wasn't "bad with technology." The technology was bad for her.
Mahmoud saw his grandfather isolated not by age, but by design—locked out of ordering groceries, booking rides, managing health, simply because he couldn't master a smartphone.
115 million Americans face this same barrier.
Not because they're incapable. Because our technology demands abilities many people don't have—perfect vision, steady hands, tech fluency, patience for endless updates and interface changes.
So we asked: What if technology finally worked for humans, instead of demanding humans work for it?
Vitara isn't just for seniors. It's for anyone with arthritis, vision impairment, dyslexia, cognitive differences—or simply anyone who prefers speaking over typing.
Your voice is the most natural interface. It should be the universal one.
We're starting in care facilities because the problem is most acute there. But our vision extends to everyone who's been told "you're not tech-savvy enough" when the truth is: the tech isn't human enough.
Digital independence shouldn't require a manual. Just a voice.
For Individuals • For Families • For Care Facilities • For Everyone
Simple, Transparent Pricing
Same great pricing for individuals and care facilities. No setup fees. Cancel anytime.
Essential
/month
- ✓AI voice companion
- ✓Daily check-ins & reminders
- ✓Medication & mood tracking
- ✓Family updates
- ✓Core tasks (calls, texts, calendar)
Complete
/month
- ✓Everything in Essential, plus:
- ✓EHR integration (Epic, Cerner)
- ✓Telehealth scheduling
- ✓Advanced commerce (groceries, transport)
- ✓Multi-caregiver coordination
- ✓Longitudinal memory & predictive care
- ✓Unlimited integrations
Same pricing for B2B and D2C. No onboarding fees. Volume discounts available for facilities.
Stop Fighting Technology. Just Talk to It.
Join the movement toward digital independence. Same great pricing whether you're helping yourself, a loved one, or an entire facility.